Month: August 2018

Is Social Media Management Worth It?

An old tale in the advertising business is how ad agencies used to put ad campaign billboards on the commute route of the company’s CEO. This is so the CEO would see proof of his ad dollars being put to work.  Whether it worked to gain sales, who knows?  The fact is, many of those executives approving dollars spent aren’t engaged in social media, so they can’t see the “proof” their investment is working.
Of course it’s working! Executives need to be educated on why digital criteria like “impressions, likes, time spent viewing, engagement” can be measured and do indeed convert to sales.  And the sales, and likewise, ROI (return on investment) can be measured!  Digital/social media advertising can be adjusted as needed, within hours.  Compare this to a billboard or a print ad that is not effective.  This is the precision of digital/social media marketing.
Behavior-targeted digital advertising can be measured and does work.  One approach is to use the digital modes, and overlay traditional media. Digital marketing delivers on the promise of every dollar spent reaching just the people willing to buy, and every dollar held accountable for being ROI positive.

Is Digital Advertising Right for You?

Instagram, which is owned by Facebook, has over 800 million users. This presents a wonderful opportunity for you to gain new customers, customers who are on Instagram.  Perhaps it is an appropriate platform for your business.
Millennial users, who are between the ages of 20 and 36 years old today, make up a large portion of the Instagram user base.  They love to shop online, and respond to aesthetically pleasing images.  They also prefer to engage with content surrounding food, fashion, and entertainment.
As an example of how to decide which customers to target, we would research your customers to see what they engage with the most on Instagram.  Then,  this information would be used to target Instagram ads that will captivate your potential customers and lead to greater sales success for your business.  Instagram is not a one-dimensional venue for marketing.   There are picture ads, video ads, carousel ads, and Instagram story ads.  The ads and the type of ads will vary, based on what the objective is.  It is a wonderfully creative platform, and it enables a business to target its ad dollars specifically and with a level of precision that traditional ad platforms cannot begin to approach.
Although some may believe it’s just a matter of posting a pretty picture, there’s a lot more to it than that– a lot more. Let us show you.