First, we created a desirable social media ad concept which consisted of a summer promotion for their salon to increase the excitement around their service offerings. Next, the implementation of the strategy we put together on Facebook Ads. We launched our innovative “Forever 30” summer blow-out concept and watched the data increase exponentially bringing in 30% increased reach and impressions with a 5% clickthrough rate.
Then, we crafted a series of email marketing campaigns promoting the launch of the promotion which led to excellent conversions and customers.
Finally, we implemented a Yelp customer feedback strategy which rewarded negative and positive reviews with varying promos such as a discount all the way to a free blowout to increase customer satisfaction rates. This resulted in many happy customers of the salon chain and a transition from any negative reviews to good reviews.